The ad closes with the cinematic theme music for the
British secret agent, a twirling Gillette Flexball razor and the tag line:
“Bring out the 007 in you.”
“Just like Bond, men look and feel their best when
they are properly prepared for any situation that comes their way,” said John
Mang, vice president of Global Gillette. “Gillette is showcasing the
precise tools, skills and preparation that men need to be ready for their
everyday Bond moments.”
Cincinnati-based P&G (NYSE: PG) spent $4.6
billion on U.S. advertising last year, more
than any other company. That was about half of the total of $9.2 billion
spent on advertising worldwide by P&G. This is just the latest movie tie-in
for the consumer goods firm. Earlier this year, P&G promoted its Gillette
razors with
a campaign linked to the "Avengers" movie featuring Iron Man, Captain
America, Thor and the Incredible Hulk.
P&G posted the Bond ad on Gillette’s YouTube
page. You can see the ad by clicking
here. A longer version, which includes even more dramatic Bond moments, can
be seen in the video player below.
Ian
Fleming, creator of James
Bond novels, is quoted in the TV commercial: “I observe things and
remember them very accurately. I think that even the way in which a man
shave’s in the morning is well worth recording.”
Quotes from Fleming also will be included in print,
online and in-store ads for Gillette.The New York-based Grey advertising agency
did the creative work.
“Spectre,” the 24th Bond film, is to be released
in U.S. theaters Nov. 6.
P&G teamed with Eon Productions, which makes the
Bond films, on commercial tie-ins to the previous "Skyfall" movie
featuring 007. That 2012 ad campaign focused on the launch of a P&G line of James
Bond 007 fragrances. P&G is selling the fragrance brand as
part of a multibillion-dollar deal with Coty Inc.
Brunsman covers Procter & Gamble Co. and health care.
The ad closes with the cinematic theme music for the
British secret agent, a twirling Gillette Flexball razor and the tag line:
“Bring out the 007 in you.”
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